Balzo collections in silver , is a silver jewellery brand at present which plans to extend and become everything in silver; Hence it is collections in silver.
The Crescent symbol is used to represent silver (the metal associated with the moon) in alchemy. The crescent is seen in two phases of the moon cycle Waxing and Waning crescent. Waxing crescent as a form represent Balzo as it refers to the phase when the moon is growing bigger, horns (pointing to the left). Thus it is young and growing.
All that is above is reflected below. Hence the store communication was around - reflection, different
surfaces, shadows and silver shine keeping the elements constant.
surfaces, shadows and silver shine keeping the elements constant.
Balzo’s Inspiration - All forms are silvered under moonlight. Secondary colour palette was used as the base colour and the primary colours as highlights.The main highlight in the store was the mural - which communicates ‘Balzo’s inspiration’ jewellery inspired forms under moonlight.