Nikhil Thampi Fashion Label
The identity created was for Nikhil Thampi, the gen-next and self taught fashion designer. The identity was inline with the personality of the designs and the thoughts of the designer.
Expressive, Dynamic and Rebellious are the words which were the guide for the identity to be created. Hence layers were made with different finish - Rough and scribbly strokes to portray the dynamism, energy and rebel and the structured combination of n & t to portray the constructiveness and clarity of thoughts and expression.
The identity's dynamism also was defined by giving the freedom to change the colour of the base layer according to the change of collection for seasons.
Modifying N + T shapes
Refining the combinations further
Stationery too was designed in accordance with the words like expression and dynamism. Polaroids were the instant and candid photographs which expressed the changing moods and were once very fashionable, so the idea was to capture the essence of the moods and thus the collection through a dynamic polaroid envelope used as a visiting card, where the designer could insert the collections photograph and the envelope could work as a frame and promotion of his new collection.
One of his collection with the logo used in the backdrop